European AI Safety TikTok Video Network

With Amplify:Good (amplifygood.eu), we ant to create a large-scale, faceless, three-month-long TikTok video production project in three important EU countries (Germany, France, Spain) to present AI safety arguments, possible solutions, thus influencing the discourse about the issue.

We plan to hire 6 video producers (2 per country), who will operate a total of 18 TikTok channels, posting 2 videos per weekday per channel. We will post 36 videos per day, and a total of around 2300 videos during the 3 months-long period. They will create organic, non-paid content, reaching people through TikTok’s content type-based algorithm. We have experience with similar projects in all the mentioned countries.

Project managers and content reviewers from the agency’s side will make sure the videos are on-message and performing well. We will use our own internal dashboard and evaluation processes to constantly monitor content performance and give quick feedback. 

The goal is to reach 20 million views during this period (of 163 million adults in these 3 countries). All content will showing the dangers of AI in simple, short-form format, as well as some CTA about the importance of the EU as an actor in this debate (e.g. the EU should advocate for the nationalization of data centers worldwide due to the risks posed by AI.)